2025
Event Production + Creative Direction

XOXO Skate Parade

For XOXO, I produced the XOXO Skate Parade: a full Y2K-style ride through the streets of Amsterdam. The brief was clear: take over the city with XOXO energy.

I handled the concept and production, from custom cargo bikes and a XOXO Honda S2000 to a DJ on a bike and a giveaway of a one-of-a-kind pink XOXO VanMoof. Together with over 2000 cans, we created a moving celebration of fun, color, and community.

The parade ended with a collaboration at NO-YUSU in Amsterdam-Noord.