2025
Event Production + Creative Direction

Wingstop Launch Dinner

For Wingstop’s launch in the Netherlands, I produced the Wingstop PR Launch Dinner at Studio Wieman: an intimate event that brought together around 70 musicians, artists, influencers, and community members.

From concept to execution, I was responsible for the production and creative direction. I wanted to play with contrast, taking Wingstop’s bold, street-driven identity and placing it in a more elegant, almost fine-dining context. The space was styled with a clean, sophisticated setup that still carried the brand’s energy through details, music, and attitude.

Guests took part in an interactive “Guess the Flavor” game built around Wingstop’s signature flavors, while a live artist created work inspired by the night. A mix of ama^ng people, good food, and the Wingstop vibe all the way through.