2024–2025
Campaign Production + Creative Support

For Pancakes Amsterdam, I worked on bringing the “HÉ PANNEKOEK!” campaign to life, tackling the ultimate problem in Amsterdam: tourists not being aware of the unspoken city rules.

I got to work with the best Simon & Dave, who formed the first-ever Pancake Patrol duo. We ran through rain and sunshine, went after a lot of people and most of all: handed out a lot of pancakes.

I produced the full campaign and street activation.